Web 2.0 – Who’s participating?

BusinessWeek ran Web Strategies That Cater To Customers – a big title for a meager paragraph that doesn’t tell you anything more than “there are people out there who care about what you are doing – tune in to what they’re doing”. Thanks for this strategic enlightenment.

They had a couple of interesting stats to show, though, on the growth of social media usage and on what people are doing and who participates by Forrester. On average participation still follows the 1% rule so the interesting question is how to incentivize participation in the right way. Some musings on that later.

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